About The Company

How long is a piece of string?

It depends who’s holding it.

Our Philosophy

It could be said there is a common thread

We believe that data can transform businesses and most businesses know this. The challenge isn’t awareness; it’s execution.

We provide the insights and analysis that were once only reserved for large enterprise’s – delivering the clarity, structure, and expertise to turn that into a reality.

Together, we find the revenue leakage you didn’t know you had and the growth opportunities that are currently buried under a pile of spreadsheets.

Two perspectives, one thread

One of us is a Data Expert who sees in code; the other is a senior leader who sees in strategy.

Alice Watson

Data Whisperer

20 years working in Silicon Valley with WebMD and Macy’s. Alice sees the world in code and data structures. She’s the one who can look at a tangled mess of spreadsheets and immediately spot where the thread begins.

Web Analytics

Data Architecture

GA4 & Segment

Machine Learning

Benjamin Vockler

Business & Program Decoder

A senior leader who sees in strategy. Benjamin translates complex data insights into boardroom language. He finds the revenue leakage you didn’t know you had and the growth opportunities buried under spreadsheets.

Strategic Planning

Change Management

Revenue Optimization

Workshop Facilitation

Our Approach

Clarity

We cut through the noise to find what actually matters for your business.

Structure

We build foundations that scale-no more brittle spreadsheets.

Expertise

Enterprise-grade insights made accessible for growing businesses.

Ready to untangle your data story?

Let’s have a yarn about where you’re at and where you want to be.